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Marketing Your Home to Young Buyers

If you're looking to sell your Bulimba real estate, you may wish to target young first-home buyers.

Gen-Yers are making up an increasingly high portion of first-home buyers. Data from QBE Insurance's Mortgage Report for 2012 shows that 45 per cent of buyers entering the property market for the first time are under 30 years old.

To target young buyers, consider the following when marketing your property:

Make your home move-in ready

Buyers in 2013 are looking for homes that are ready for immediate habitation, according to data from an ERA Housing Trends survey. It may pay to do any repairs or renovations your home requires before putting it on the market to show young buyers that they won't need to spend additional money fixing up the property.

Highlight schools in the area

Young buyers are likely to be considering how their new home will accommodate a family in the future. If your property is in zone for quality schools, draw attention to this. Owners of houses for sale in Bulimba may benefit from advising potential buyers of the premier schools in the area.

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