I remember a mate of mine saying to me about 20 years ago ‘Buyers have no imagination’. I was showing him a commercial property that wasn’t moving and he said I needed to clear it out, remove the walls and repaint it. It had sat on the market with very low interest for 6 months and I was starting to stress out! Hence I sought his counsel.
He walked straight in, looked at me perplexed and said ‘Haes this place is a pigsty!’ then gave the line about buyers’ imagination. He was right, and a few weeks later after the touch ups, it was leased.
It is amazing how when we go searching for property we can’t see past the presentation. That has led to professional photographers, stylists, furniture hire companies and buyers agents all now firmly finding their home in the residential property space.
I was reminded of this a couple of weeks ago when a friend contacted me about one of his rental properties that wasn’t renting as quickly as he would like. He wanted some options, other than reducing the price, to fix the problem. When I assessed the photos, I saw that it was vacant and the rooms were blank.
We made the decision to add virtual furniture to the photos online. This imagery is the new player in the property presentation space and is perfect for the rental market. It worked a treat. The property was rented within 5 days and was another reminder that presentation is the first job in property sales.
When staging a home for sale, how a room feels is just as important as how it looks. With buyers shying away from flat, sterile staging, successful property presentation in 2026 relies on rich, highly tactile fabrics like slubby linen, chunky bouclé, and woven wools. Here is how textural soft furnishings can instantly elevate your home’s presentation … […]
Someone said to me recently, almost like they were talking about my favourite footy team, “I hear auctions aren’t working.” I looked at them with my head tilted to the side, the same way a Labrador looks at its owner doing something it doesn’t quite understand. I knew what they meant. Auction clearance rates are … […]
Cush for Comment – 13 July
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Tactile Layering: Why Brisbane Buyers Are Falling for Soft Fabrics
When staging a home for sale, how a room feels is just as important as how it looks. With buyers shying away from flat, sterile staging, successful property presentation in 2026 relies on rich, highly tactile fabrics like slubby linen, chunky bouclé, and woven wools. Here is how textural soft furnishings can instantly elevate your home’s presentation … […]
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BRISBANE MARKET IS STILL GOOD, JUST NOT AS SWEET
Someone said to me recently, almost like they were talking about my favourite footy team, “I hear auctions aren’t working.” I looked at them with my head tilted to the side, the same way a Labrador looks at its owner doing something it doesn’t quite understand. I knew what they meant. Auction clearance rates are … […]
Read Full Post